Adult Aging Psychology essays

Grown-up Aging Psychology articles Point A Remaining Healthy as an Older Adult To stay solid as a more established grown-up a few components become an integral factor. All components of the people life must be taken a gander at and examined. Do they eat right? Do they practice enough? What is their social circumstance? By accommodating these components effectively a very much oversaw wellbeing and health program will profit the Senior. Poor sustenance in more established grown-ups happens as a result of an assortment of conditions. Numerous Seniors live alone and can't get around as effectively as in the past. This may limit shopping for food and food arrangement. Likewise, despondency may influence the more established grown-up. Discouraged Seniors may experience the ill effects of an absence of want to eat or get ready food. Declining oral wellbeing may add to the degree of food consumption. A few drugs, clinical procedures and medicines may make loss of want eat. At long last monetary status assumes a significant job in nourishment as the lower the status the less proficient the Senior is at getting the degree of legitimate sustenance. A portion of the wellbeing dangers to poor sustenance are: (Hypertension) Vision misfortune (glaucoma, waterfalls and macular degeneration) Legitimate eating routine contributes well to the Seniors future, passionate government assistance and physical capacities. The meaning of an appropriate eating routine ... empowers eating a low-fat, high-fiber, low-salt, low-sugar, and moderate-calorie routine. This eating routine might be accomplished with the guide of the Food Guide Pyramid. The maturing grown-up ought to have: 6-11 day by day servings of breads, grains, rice and pasta 3-5 day by day servings of vegetables 2-4 day by day servings of organic products 2-3 day by day servings of milk, yogurt and cheddar 2-3 day by day servings of meat, poultry, fish, dried beans, eggs and nuts negligible measure of fats, oils and desserts Notwithstanding a legitimate eating regimen nourishing supplementation is significant. S... <!

Financial data analysis Essay Example | Topics and Well Written Essays - 1000 words - 3

Money related information examination - Essay Example Time arrangement investigation additionally help partners and other invested individuals in seeing how the different arrangements of information carry on inside a given period. In addition, the time arrangement examination helps with building up an estimating model, which can be noteworthy in making projections, arranging, and planning (Ott and Longnecker, 2010). The procedure included confining the information into the two costs of wheat as expressed inside the directions. After which, the relationship work under the information examination was utilized so as to recognize the connection coefficient. An expressive information investigation was additionally led. Additionally, the procedure included directing a period arrangement investigation, which in the end added to the chart drawn underneath (Ott and Longnecker, 2010). Ott and Longnecker (2010 likewise include that despite the fact that the procedure was dreary and testing, coming up next are the discoveries. The other troublesome acquired is that the information utilized was not graduated so as to guarantee that a solid match of information is gotten for the reasons for additional examinations. The connection coefficients and the expressive measurement parts got from the information are spoken to in the accompanying table. The accompanying conversations give the comprehension of the relationship coefficients, covariance, a portion of the clear measurements segments, and the time arrangement diagram. From the above figure, the connection coefficient is 0.950684215, which is sure. As indicated by Ott and Longnecker (2010), connection coefficient extend from +1 to - 1 relying upon the quality and bearing of the relationship existing between the factors being referred to. For this situation, the relationship coefficient is 0.95 demonstrating a solid positive connection between's the costs of the two kinds of wheat. Coming up next are the time arrangement charts for every one of the sort of wheat that is in the inquiry. The double cross arrangement are significant in setting up a determining model at the costs of the two sorts of

What to Look For in Argumentative Analysis Essay Samples

What to Look For in Argumentative Analysis Essay SamplesArgumentative analysis essay samples are a great resource for those who want to analyze some of the most difficult problems in the world of higher education. Such essays that are analyzed are often the test of whether a student is ready for the rigors of a top college or university or whether he or she will simply be a burden to their professors.Arguments are as old as human civilization itself; they have evolved over time to accommodate and understand different cultures, religions, languages, societies, and classes. But with the advent of today's highly-personalized society, arguments are becoming more complicated, confusing, and fast-paced than ever before. What that means for you as a student is that you need to be better prepared for these types of writing assignments.The best way to prepare for arguments is to find effective argumentative analysis essay samples that can show you exactly how to craft the right argument. Thos e who want to really take their argumentative skills to the next level will want to consider taking the time to write several essay samples on specific topics. They can then compare them against each other and use what they learn from each essay sample to shape their own argumentative essays.Argumentative essay samples can also give you a great starting point for analyzing and writing your own essay. But even if you don't have any previous writing experience, you can still craft your own essay based on the many essay samples available online. Many people make it their personal mission to try to help other people figure out how to make an argument and if there is a problem, then they will be ready to give you advice and suggestions.There are a few things to keep in mind when you're trying to determine which argumentative essay samples are the best. The first thing that you need to look for in an essay sample is that it should be formatted in such a way that you can easily follow the way that it's written and understand where the writer is going with the arguments.You also need to make sure that the essay samples you are looking at are not written by someone who does not know how to make a persuasive argument. It's really very easy to turn a thought into an argument by using lots of words and ideas. This can be done, but if the person has no clue how to do this, then you might want to avoid that person altogether.In addition, the essay samples that you are looking at should have a variety of themes. Some students have trouble coming up with topics for their essay and there's no sense in spending all of your time trying to come up with the perfect topic if you never even bother to pick one. Find a wide variety of essay samples so that you can choose a theme that you think will be most useful to you and which will allow you to create a successful argument.Those who are writing essays in order to improve their grades should also make sure that the essay samples the y are using are written by someone who is serious about making a strong argument. They should work hard to come up with an essay that is worthy of their research, that gives them and their argument more credibility, and that presents their thoughts as clearly as possible.

Homeostatic Imbalances. Hypertension and Diabetes Essay

Hypertension is a common health problem especially among people over age of 60 years. This disease is diagnostic when a patient blood pressure is more than 140 to 159 over 90 to 99. Blood pressure refers to the pressure that blood applies to the inner walls of the Diabetes is an endocrine system disorder that occurs when the body is unable to control or balance the amount of sugar in blood and within bodily tissues. You know that the human body is like a machine, with organ systems that are specialized in certain functions, and interact with each other to allow all vital functions to happen. For the body to stay healthy, it is essential that its internal environment is stable and balanced despite the different changes that can occur inside†¦show more content†¦Finally, the malfunction of homeostasis is the cause of the type of diabetes that you are suffering from. But don’t be scared because you are very young and strong. It is important that you know and understand e verything about your disease in order to be educated and get your diabetes under control. arteries. When this pressure is over the limits, it is very dangerous and can increase the risk of heart failure, heart attack, stroke, and kidney failure. For that reasons I would like that you understand what the reason of your problem is. When the heart beats too hard and fast, the levels of blood pressure increase. In normal conditions our body has a complex system of regulation that allows the levels of pressure back to the normal ranks. This system which is known as negative feedback is responsible for achieving balance in our bodies even if external or internal changes occur. When any internal or external factor makes the blood pressure rise, we have specialized cells located in the walls of some blood vessels that are able to detect the problem and send nerve impulses to the brain which sends nerves impulses to the heart and blood vessel that receive the information. As a result, the heart rate decrease, the blood vessels dilate, and the blood pressure goes down. Finally, the body goes back to the balance condition that is called homeostasis. In your case this natural process does not occur and for that reason youShow MoreRelatedHomeostatic Imbalances Essay757 Words   |  4 PagesHomeostatic Imbalances Hypertension is the term used to describe high blood pressure. Blood pressure is a measurement of the force against the walls of your arteries as your heart pumps blood through your body. Blood pressure readings are usually given as two numbers -- for example, 120 over 80 (written as 120/80 mmHg). One or both of these numbers can be too high. The top number is called the systolic blood pressure, which is the force of blood in the arteries as the heart beats, and the bottomRead MoreInvestigating Diabetes Mellitus And How It Affects The Body892 Words   |  4 Pagescomposition case study will discuss Diabetes Mellitus, and how it affects the body. Diabetes can cause organ failure, cause injuries to heal slowly and amputations. Component I. Diabetes Mellitus consists of two types, type one and type two. Type one diabetes affects major organs in the body, such as, the heart, nerves, eyes and kidneys. Type two diabetes also affects major organs, such as, the kidneys, heart, nerves, eyes and blood vessels. Type two diabetes can come about due to weight gain,Read MoreChildhood Obesity And Its Effect On The Health Of Human Beings Essay1354 Words   |  6 Pages Childhood Obesity Name: Institution: Date:  Childhood Obesity Introduction Obesity is unusual or excessive fat accumulation that affects the health of human beings. It is connected with disorders such as hypertension and diabetes. Obesity is also a state of imbalance between energy intake and expenditure. Moreover, genetics plays a greater role in the etiology of obesity with the tendency of increasing weight easily until it exceeds 10% than recommended for individual height and bodyRead MoreThe Canadian Heart And Stroke Foundation Defines Heart Failure1815 Words   |  8 Pagesfunction can result a homeostatic imbalance in the kidneys responding by causing the body to retain fluid and salt. The term congestive heart failure (CHF) is used when the heart failure has worsened causing a backup of fluid and congesting extremities and other organs (Heart Failure, 2015). Often, you can control heart failure by taking medicine, changing your lifestyle, and treating the condition that caused it but there is no cure at this time. Homeostatic Imbalance â€Å"Homeostasis refers toRead MoreIntroduction. Sleep Deprivation Is A Condition That Many1349 Words   |  6 Pagesespecially, in college students.   Many people are in denial of the fact that lack of sleep or interruption of sleep can lead to such negative consequences, but research and real life events prove otherwise.   Researchers say â€Å"even relatively minor sleep imbalances have been shown to cause errors in judgement, anxiety, impatience, less efficient processing of information, and loss of attention† (Kamstra, 2000, p. 1005).   The purpose of this paper is to educate college aged students on different strategiesRead MoreThe Importance Of Medical Issues For Cardiovascular And Obesity1822 Words   |  8 Pagesincrease the impact of diabetes, cancers and health issues the reduction of weight and body fat can enhance the nation’s health issues. By focusing, on the restricting calories intake and increase the energy expenditure. The dominant framewo rk is currently based on the concept of energy balance, which was derived from the laws of thermodynamics-that energy can be converted amount forms but must be conserved. (G.A. Hand et Al. 2013). The relations of body weight, am imbalance between energy consumptionRead MoreHomeostatic Mechanisms That Maintain Body Fluid Levels Essay4196 Words   |  17 Pagesï » ¿ Body fluids are maintained at a constant level by several homeostatic mechanisms: Osmosis- is the diffusion of water through a selectively permeable membrane known as a plasma membrane. Water is highly polar it is repelled by the lipid core (nonpolar) of the plasma membrane but can easily pass through the aquaporins created by the proteins in the membrane, so osmosis is happening all the time as water moves into and out of cells. Diffusion- Is where ions move away from an area where theyRead MoreThe Pathophysiology Of Ischaemic Stroke3490 Words   |  14 PagesIDC was inserted. According to the†¦risk factors which accounted 80% risk of stroke: hypertension, current smoking, abdominal obesity, diet and physical activity and other additional risk factors are excessive alcohol consumption, dyslipidaemia, and cardiac causes such as rheumatic heart disease, Arterial fibrillation or flutter, myocardial infraction and prosthetic heart valve. Mr X risk factors were hypertension, previous history of Ischaemic heart disease, smoker and dyslipidaemia. Related Treatment:Read MoreUnit 13: Physiology of Fluid Balance - P4, P5, M3, D2 Essay3515 Words   |  15 Pagesï » ¿P4: Explain the role of the kidney in the homeostatic control of water balance P5: Explain dysfunction in relation to water balance and possible treatments M3: Discuss dysfunction in relation to water balance and possible treatments D2: Analyse the impact on the human body of dysfunctions in relation to water balance For P4, I’m going to outline the physiological overview of the kidneys and then I am going to explain the renal system. Also I am going to explain the kidneys in more detail. Read MoreEffects Of Deprivation On The Human Body1974 Words   |  8 PagesDeprivation of sleep has been linked to a variety of health issues from type II diabetes, obesity, and cardiovascular diseases, to mental health issues such as depression (Porkka-Heiskanen, Zitting Wigren, 2013). The busy lifestyles of Western culture in the 21st century have increasingly deprived individuals of sleep. This could potentially be a contributing reason that there has been an increase of obesity in cultures such as that of the United States. But what makes humans sleep? Why, as a species

##y And Cruelty In Niccolo Machiavellis The Prince

Niccolo Machiavelli. A name that stands out in world history. A name that has been the topic of much controversy since the early 1500s. A name associated with such heinous things that it has evolved into an adjective which is used to describe how evil someone is. Machiavelli published a how-to book, â€Å"The Prince,† to advise, instruct, and influence the minds of aspiring princes. The book, which immediately caught the publics attention, was quickly critiqued and thought of as immoral and wicked. People were horrified with what Machiavelli said about politics and was disgusted with his opinions on how he thought a prince should rule. Although Machiavelli’s works and philosophies were quickly oversimplified, the Italian Renaissance†¦show more content†¦The third excerpt is titled Concerning the Way in Which Princes Should Keep Faith. In this excerpt, Machiavelli writes, â€Å"...there are two ways of contesting: one by the law, the other by force; the first method is proper to men, the second to beasts; but because the first is frequently not sufficient, it is necessary to have recourse to the second. Therefore, it is necessary for a prince to understand how to avail himself of the beast and the man, and to know how t o make use of both natures, and that one without the other is not durable.† In other words, there are two ways to rule, one with force the other with the law. Because neither one could work on its own, the prince shall balance both natures to avail. Machiavelli goes on to explain that knowing the prince will take the position of the beast he should imitate the lion and the fox. The lion is mighty and could scare off the wolves and the fox is clever and could find its way around the snares Without each other the two will not prevail. To be fox-like implies that the prince must be strategic and smart when carrying out his duties. At the same time, the prince must be able to defend himself from any harm like that of the lion. When considering this excerpt, I find myself siding with Machiavelli. As a prince, there are some instances where you may face tomfoolery and trickery. At these moments, you have to know how to handle yourselfShow MoreRelatedAdolf Hitlers Machiavellian Strategy Essay652 Words   |  3 PagesAdolf Hitlers Machiavellian Strategy Machiavelli’s The Prince outlines tactics for a leader to seize and maintain lands under his power. His tactics have been demonstrated repeatedly throughout history, and though his approach is hardly ethical or idealistic, one cannot deny the fact that it has proved to be effective. Hitler is an example that exemplifies the accuracy of what Machiavelli said would bring success in the acquisition of new provinces. One topic Machiavelli focuses on, especiallyRead MoreGothic Fiction: The Representation of Evil in Horace Walpole’s The Castle of Otranto2229 Words   |  9 Pages The only reason is Manfred’s decision, which they both cannot reject. At this point supernatural forces intervene for the first time. On the day of the wedding, Manfred is informed that his son had an accident: â€Å"Where is my son? Oh, my lord! The prince! The helmet! . . . [B]ut what a sight for a father’s eyes! He beheld his child dashed to pieces, and almost buried under an enormous helmet, and hundred times more large than any casque ever made for human being† (Walpole 18-19). After such a shock

Report on Characteristics and Consequences of an Aging...

Report on Characteristics and Consequences of an Aging Population An ageing population is a population that, for a number of reasons, is collectively and gradually growing older. The main reasons for this are falling birth rates while death rates remain static. An ageing population can, however, have severe consequences for a country, which will be described below. In this report, the characteristics and consequences of an ageing population will be described using specific case studies on a world, and regional scale. Areas where population is ageing will be shown and reasons why the population is ageing in these areas will be outlined. What are the Characteristics of an Ageing†¦show more content†¦The areas where there is an ageing population such as Europe, the USA, Japan and Russia for example, are all in stage 4 of the Demographic transition model, where are low death rates, and therefore a high life expectancy, but also low birth rates which are sometimes even lower than death rates, with this resulting in an ageing population, which is described under the previous heading. Conversely, the areas with young population (Africa and parts of Asia etc) are all either in stage 1 or stage 2, in some cases early stage 3 of the Demographic transition model where there are fallen death rates and consistently high birth rate with this resulting in an increasingly young population. Ageing Population- International Case Studies The UK - The population of the UK is in the process of ageing. This is due to, as mentioned above, the low death rate and consequent high life expectancy of the UK and low, decreasing birth. This results in the population pyramid of the UK being fairly top and middle heavy, with the base of the pyramid (where the youth population is shown) not being nearly as wide as the middle, and only marginally wider than the top, older areas, with this indicating that the population of the UK is in the process of ageing. This again shows that the UK is in stage 4, possibly even stage 5 of the Demographic Transition model, where there are lowShow MoreRelatedChinas One Child Policy954 Words   |  4 PagesIn 1980, the Chinese Government implemented population containment by way of a ‘ One-Child Police’, to alleviate its social and economic problems (Jiang, 2010). The population had been well-controlled during the past 30 years and according to the National Bureau of Statistics, the policy has helped prevent 400 million births and contributed greatly to economic growth (Government net, 2011). However, the one- child policy is like a double edged sword. Although there are positive outcomes, From theRead MoreWhat Does It Mean You Be Healthy? Essay1299 Words   |  6 PagesAlvarez Gonzalez, an American with a wide knowledge of the population of the region. What does it mean to be healthy? The state of healthy is when one enjoys a vigor of body, the mind or spirit. What are some of the largest health concerns for this population? The main health concern is based on the physical activity. Many people can remain healthy if they participate on daily physical activities. This will help prevent the occurrence of certain diseases such as cancers, diabetes and heart diseasesRead MoreSocial Policies : A Policy s Success Or Failures1286 Words   |  6 Pages(as cited in Gil, 1976, p. 166). Amartya Sen has a similar approach to evaluation of social policies by stating through distinguishing comprehensive and culmination outcomes. In culmination outcomes the analysis is confined to accounting for the consequences of determined inputs, with little consideration of the interactions, interests or unforeseen influence of actors and institutions throughout the process. Sen believes in contrast, comprise the process, institutions and actors, as well as the outcomesRead MoreGender Inequality And The Workplace1630 Words   |  7 Pagesnet worth and likelihood of receiving pension income (Anzick Weaver, 2001; Vartanian MacN amara, 2002). These gaps in economic well-being and employment are more conspicuous among men and women of lower socioeconomic statuses. A consequence of differences in economic inequities and well-being by gender have potential to effect inequity in material hardship. Food security, a component of material hardship, which is associated with poverty and labor participation, also shows gender differencesRead MoreThe Aging Population Model Of Geriatric Patients Essay730 Words   |  3 Pagesdepression is the most prevalent cause of emotional difficulty in later life and significantly reduces the quality of life in the elderly. For this discussion, I will select the aging population model. Geriatric patients who are routinely admitted to the hospital for various medical reasons are susceptible to the consequences of depression. Especially, if there is a component of physical inactivity and chronic pain that can lead to functional limitation. Our role as a physical therapist is to provideRead MoreEstate Career Options : Property Appraiser, Property Manager, And Real Estate Analyst Essay1485 Words   |  6 PagesIntroduction This report focuses on three real estate career options: property appraiser, property manager, and real estate analyst. These career options will be analyzed in detail regarding the responsibilities that each entails. Additionally, the nature of the work will be discussed along with the personal strengths and characteristics associated with each career option. This will provide a better context when conducting the comparison and contras. An explanation will be given about which careerRead MoreWhat Does The Big Five Domains Actually Do Not Capture The Full Spectrum Of Personality Traits?949 Words   |  4 Pagesself-reports, it would be good to show outcomes where they had been observed. Very few studies have assessed this information at the surface level. It would have been good to show how age can and should be respected in regards to the aging development. Not only do people develop their traits, but also everybody needs to develop their character. 1 Timothy 4:12 explains people are to examples with all that they do, such as â€Å"in speech, conduct, love, faith and in purity†. These characteristics wouldRead MoreThe Center For Disease Report810 Words   |  4 PagesFindings: The Center for Disease Report (CDC) for Mortality and Morbidity Weekly has reported falls as being the leading cause of injury among the elderly adult. According to stats released by the CDC, there are an estimated one to three falls that occur among the elderly resulting in a direct medical cost of $30 billion yearly. According to Barbour et al. (2012) falls often result in significant consequences for the elderly adult patients including, hip fracture, brain injuries, limited functionalRead MoreLevels of Health Care Essential to Any Health Care System Essay1650 Words   |  7 Pagesmechanisms that explain the beneficial outcomes: (1) wider access to health services; (2) improved quality of care; (3) emphasizing prevention; (4) the identification and early management of conditions; (5) the combined effect of the various characteristics of primary care systems; (6) reduction in unnecessary care by secondary and tertiary specialists (Starfield et, al., 2005). However, despite the near global agreement that PHC is a critical component of any health care system, there lies an imbalanceRead MoreEssay on Late Adulthood Sexuality1429 Words   |  6 Pageswith those problems. Discussion of Topic According to our textbook, Development Across the Lifespan, one eighth of the population in the United States is 65 years of age or older. Additionally, the fastest growing segment of the population are people who are 85 or older (Feldman, 2008). Clearly, over the last century, our life expectancy has increased! I am glad to report that as people grow older, they can indeed remain sexually active. Furthermore, the intimacy levels can be even higher than

My Moms Greatest Battle is her Own Body free essay sample

During ones lifetime, he or she will face losses that the heart may never fully recover from. People experience these heartbreaking events, or become one themselves. During my own life, I faced multiple times where my mental, emotional, and physical strength were put to the test. The most recent would be my mother, who has been in and out of the hospital, and has now become one of its inhabitants. My mother, a woman with a heart of gold and a smile with rays of sunshine, has been diagnosed with hypothyroidism. This disease has taken a great physical toll on my mother, who is struggling to keep her memory in tact and is in constant pain. My mother, Paulina, is always tired, the medication upon medication clearly taking hold. This makes her tired and stressed, but does this medicine help with the pain? No, it does not. The symptoms continued to get worse. We will write a custom essay sample on My Moms Greatest Battle is her Own Body or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My mother gained weight and her moods swung more than a child in a playground. Her smile turning into a frown as though gravity itself had played a role. When my family thought that this would be the worst of it, we were proven wrong. My mother could no longer walk correctly. One leg outgrowing the other in width, we could tell something was wrong. The leg turned into a royal purple while the other grew paler. Walter, my mother called out to my father. I need to go to the hospital. My father moved with a quickness, Hermes himself jealous of my fathers swiftness. They spent hours in Christ Hospital. My dear mother had blood clotting inside of her. Today, she went through surgery, but not before telling me that she may have cancer. During this time (about a year or more, now), I have been trying my best to provide for my family. I started working in the summer of 2017 with hopes of not only saving up for college expenses, but for medical expenses as well. Being one of ten people in one household, and with six of those people being my younger siblings, it was becoming increasingly harder for my father to keep up with the bills. My mother has not been working for years, but recently, the expenses attached to her have been increasing, each sneeze and wheeze becoming a scare. I have been paying for her medication and paying for our familys food. I have been babysitting so that my father could go visit my mother in the hospital. My siblings have been worried, the babies crying for the love of their mother. I tell them that it is all going to be okay, that everything will be fine. I did not even tell them about the surgery my mother had today this would have broken their hearts and spirits completely. I have been trying my best to not only be a good daughter for my parents, but a good big sister to my siblings as well. Being the oldest of seven children is hard enough as it is, but to be the oldest of seven children and have a mother who is constantly in a battle is even harder. I see her wake up every morning, only an hour of rest gifted to her. Her appetite gone, she no longer eats the way she used to. The hyper, burger-loving mommy was brought down to one knee, although she does her best to keep the other strong. If my mother can keep fighting, then so can I. She made our family stronger, and I hope to keep that going for us. I visited her last night, and as much as I wished I did not see this sight, she had tears in her eyes. Mommy was scared, and, honestly, so was I.

Apollo Group SWOT Analysis Essay Example

Apollo Group: SWOT Analysis Essay What each company can do is focus on program quality and national recognition through accredited course work, facilitators, and material. This way the Apollo Group can make the University of Phoenix, a subsidiary of GAG, more appealing to adult students and recognized by employers, which may prefer education from a more traditional brick and mortar style university. Technology electronic plays a large part In A TTY to offer adult students online coeducation programs. Providing online course, often referred to as e-learning, has become more common then it was in the past. Online education has the potential of changing most demographic views of higher education over the next several years because of its scalability and ability to reach students who may not have access to a physical campus or course at local colleges. E-learning is cost affective and practical for many individuals that do not have the flexibility or time to devote to in classroom teachings. GAG and University of Phoenix will need to ensure that their technologies in the online environment are capable and reliable for students. Many working students, traditional and online believe his or her time is valuable. One of Sagas strength is the commitment to students and ensuring resources are available. Given the growth of the online education market GAG and I-COOP will have to invest in new technologies and frequently find new ways to provide resources to students. Most notably, GAG offers several technologies to students for student resources. University of Phoenix dents have access to several e-resources including online search databases, writing tutorials, plagiarism, among others. We will write a custom essay sample on Apollo Group: SWOT Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Apollo Group: SWOT Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Apollo Group: SWOT Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Sagas greatest technology strength is also its weakest. Frequently students have problems posting assignments, loading the class site, and even logging into the main COOP site. This creates several levels of frustration for students as they are not able to post assignments and sometimes prevented from posting assignments on time. I-COOP has an opportunity to improve the online classroom stability. Though it does not go down frequently, it does appear to happen at the most important times, when assignments are due. COOP does post comments in certain resource pages that some days are busier then others and delays may occur; however most students do not accept this. Integrating additional redundancies for online resources will assist COOP and students by maintaining stability and lowering the impact on students. Innovation In order for GAG and the University of Phoenix to remain competitive in the growing market of online education they continually have to find ways to reach new potential students. One way that GAG has began to address this is in their classes. GAG now offers courses in English and Spanish. This allows GAG to reach a larger community of online students. Offering classes in multiple languages will be a top strength of GAG because of the growing variation in dialects throughout the world and United States. Sagas primary strength most notably is course material being offered in electronic format. Students attending traditional colleges typically spend hundreds of dollars every year to purchase hard copy books and other lab materials. GAG targeted text material in an effort to move all text and materials into electronic format. This is a avian grace for many working class students, which may not have the additional money for traditional text and materials on top of tuition. One of the difficulties that students wall run Into Ana seen as a weakness Ana pilot AT Translator Trot students is the accessibility of electronic material. Often students deal with e-text that wont download, open, or unlock. Obstacles of this nature often warrant no relief from facilitators when issues do occur. Additionally, many students find e-text difficult to read on his or her computer and typically spend hours printing the material at home n his or her personal printers. E-text is a great way for students to access information, however, GAG and the University of Phoenix will need to maintain materials locally on internal systems and ensure that all material is accessible by students at all times. If a student is unable to access the material it can be a point of frustration and create poor quality papers. One major weakness in Sagas innovation moving all materials to e-text is the listed computer requirements. When students sign up for a course it asks if they have access to either a Mac or PC and provides specific system requirements for both. Notably Windows is predominant in educational and professional environments but for those using Mac SO operating systems there have been issues with material provided in classes being Windows specific. This can be very frustrating for Mac users and prevent him or her from accessing material necessary for the course. GAG needs to enhance their cross platform functionality in order to reach both audiences so that those with Mac SO computer do not have incidences where material is inaccessible. Conclusion GAG and the University of Phoenix have over come many obstacles during the development and deployment of online education.

Gray Seal Facts (Halichoerus grypus)

Gray Seal Facts (Halichoerus grypus) The gray seal (Halichoerus grypus) is an earless or true seal found along North Atlantic coasts. It is called the gray seal in the United States and the grey seal elsewhere. It is also called the Atlantic seal or the horsehead seal, for the males distinctive arched nose. Fast Facts: Gray Seal Scientific Name: Halichoerus grypusCommon Names: Gray seal, grey seal, Atlantic seal, horsehead sealBasic Animal Group: MammalSize: 5 feet 3 inches - 8 feet 10 inchesWeight: 220-880 poundsLifespan: 25-35 yearsDiet: CarnivoreHabitat: North Atlantic coastal watersPopulation: 600,000Conservation Status: Least Concern Description Like other earless seals (family Phocidae), the gray seal has short flippers and lacks external ear flaps. Mature males are much larger than females and have a different coat color. Males average around 8 feet long, but may grow to over 10 feet in length. They weigh up to 880 pounds. Males are dark gray or brownish gray with silver spots. The species scientific name, Halichoerus grypus, means hook-nosed sea pig, and refers to the males long arched nose. Females range from around 5 feet 3 inches to 7 feet 6 inches in length and weigh between 220 and 550 pounds. They have silver-gray fur with dark scattered spots. Pups are born with white fur. The gray seal bull has a distinctive horsehead face. Noemi De La Ville / 500px / Getty Images Habitat and Distribution Gray seals live in the North Atlantic Ocean. There are three large gray seal populations and numerous smaller colonies. The species occurs in great numbers in the coastal waters of Canada south to Massachusetts (with sightings in Cape Hatteras, North Carolina), the Baltic Sea, and the United Kingdom and Ireland. The seals are most often seen when they haul out in winter. They frequent rocky coasts, icebergs, sandbars, and islands. Gray seal distribution. Darekk2 using IUCN Red List data /  Creative Commons Attribution-Share Alike 4.0 International license Diet Seals are carnivores. Gray seals eat fish, squid, octopuses, crustaceans, porpoises, harbor seals, and seabirds. Mature males (bulls) will kill and cannibalize pups of its own species. Gray seals can dive for as long as an hour at depths up to 1,560 feet. They use sight and sound to hunt their prey. Behavior For most of the year, gray seals are solitary or live in small groups. During this time, they rest in open water with only their head and neck exposed to air. They gather on land for mating, pupping, and molting. Reproduction and Offspring Males may breed with several females during the mating season. Gestation lasts 11 months, resulting in the birth of a single pup. Females give birth in March in the Baltic, from December to February in the western Atlantic, and from September to November in the eastern Atlantic. Newborn pups have white fur and weigh around 25 pounds. For 3 weeks, the female nurses her pup and does not hunt. Males do not participate in pup care but may defend females from threats. After this time, the pups molt into their adult coats and head to the sea to learn to hunt. Pup survival rate ranges from 50-85%, depending on weather conditions and prey availability. Females become sexually mature at 4 years of age. Gray seals live between 25 and 35 years. Conservation Status The IUCN classifies the gray seal conservation status as least concern. Although the species was nearly extirpated in the mid-20th century, it began to recover in the 1980s following the passage of the 1972 Marine Mammal Protection Act in the United States and the Conservation of Seals Act 1970 in the United Kingdom (which does not apply to Northern Ireland). Gray seal population size has continued to increase. As of 2016, the population was estimated to be 632,000 gray seals. Some fishermen have called for a cull, believing high seal numbers are at least partly responsible for low fish stocks. Threats Gray seals are legally hunted in Sweden, Finland, and the Baltic Sea. Risks to the seals include entanglement in fishing gear, by-catch, collision with ships, pollution (especially PCBs and DDT), and oil spills. Climate change and severe weather also affect the seals and their prey. Gray Seals and Humans Gray seals do well in captivity and are commonly seen in zoos. They were traditionally popular in circus acts. According to Scottish scholar David Thomson, they gray seal was the basis of the Celtic seal legend of the selchie, a creature that could assume human and seal form. While gray seals frequent inhabited areas, people are advised to avoid feeding or harassing them, as this alters seal behavior and ultimately endangers them. Sources Ailsa j, Hall; Bernie j, Mcconnell; Richard j, Barker. Factors affecting first-year survival in grey seals and their implications for life history strategy. Journal of Animal Ecology. 70: 138–149, 2008. doi:10.1111/j.1365-2656.2001.00468.xBjrvall, A. and S. Ullstrà ¶m. The Mammals of Britain and Europe. London: Croom Helm, 1986.Bowen, D. Halichoerus grypus. The IUCN Red List of Threatened Species 2016: e.T9660A45226042. doi:10.2305/IUCN.UK.2016-1.RLTS.T9660A45226042.enBowen, W.D. and D.B. Siniff. Distribution, population biology, and feeding ecology of marine mammals. In: J.E., Reynolds, III and S.A. Rommel (eds), Biology of Marine Mammals, pp. 423-484. Smithsonian Press, Washington, D.C.. 1999.Wozencraft, W.C. Order Carnivora. In Wilson, D.E.; Reeder, D.M (eds.). Mammal Species of the World: A Taxonomic and Geographic Reference (3rd ed.). Johns Hopkins University Press, 2005. ISBN 978-0-8018-8221-0.

Business Plan - Strategic Phase Marketing Assignment

Business Plan - Strategic Phase Marketing - Assignment Example The IT consulting firms deal with so many products in different fields from professional services to security firms. The Morab consulting firm is meant to deal with staffing. The staffing industry needs to be up to date with the current technology in order to stay ahead of the complex industry, where good quality and high production is the basis of selling your product or service (Seaby, 2010). The major categories of the products are: The company will focus mainly on linking businesses with experts or qualified technologists for short periods of time for firms that are in urgent need of technologists due to unavoidable circumstances like employee absenteeism due to sickness or other reasons. In other cases where companies need skills and it is a temporary fix, so they need experts to deal with the situation. The software needed for making the staffing possible is based on the hosting the software. In hosting the software, there are two options, either use direct calls to gain access to the software from where it was developed or purchase it since it has limited negotiation deals. In due time be able to develop the software internally (Marks, 2013). Akken cloud is a low rate software engineering company that sells recruiting and staffing software. The delivery policy is based on the type of use and in our case it is going to be self-hosted which means that the software company is going to install the software in our company systems and in return they are going to charge 15% more from the initial buying price. If there are going to be hardware costs the company will decide on the ground on the way forward. The profit margins for the advisory sector is going to be close to 5% in the first month due to the fact the fact that the input in the first month is more and there is a limited number of clients. In the outsourcing department where we are

Earnings Management In Corporate Entities Dissertation

Earnings Management In Corporate Entities - Dissertation Example It would enable the researcher to apply important ideas and concepts in solving a real-life problem and this would inevitably add up to the knowledge base of the topic and subject of earnings management.The research would build on important ideas and research that was carried out on the topic in the past. It would enable the research to undertake a fresh inquiry into the matter of earnings management and get new perspectives and ideas into the topic.Finally, the research is in partial fulfillment of the researcher's Masters Degree. This is a mandatory element and structure for the completion of the Master's Degree program. It is, therefore, being turned in to meet the mandatory requirements of the course.Literature Review This section would undertake a basic inquiry into the fundamental concepts that are going to be discussed and analyzed in the actual research. The section would look at the important variables and elements and what they mean prior to the commencement of the study an d the definition of the methodology to be used.Definition of Earning Management "Earning management occurs when managers use judgment in financial reporting and in structuring transactions to alter financial reports either to mislead some stakeholders about underlying economic performance of the company or to influence contractual outcomes that are based on reported accounting numbers" (Ronen and Yaari, 2011: p26).Basically, a company has targets and that it needs to meet.

Impact of Marketing Mix on Customer Buying Decision

Impact of Marketing Mix on Customer Buying Decision Impact of Marketing Mix on Customer Buying Decision of Luxury Housing Industry in UKChapter 01 01. Introduction (Research proposal) 01.1 Industry background of the study 01.1.1 Industrial review Property development industry can be classified into several sectors, the largest being middle income land and property market which is increasingly being dominated by property developers selling ready build houses and plot of land. This sector is largely depended on the domestic economy and the housing loans market, which is driven by prevailing rate of interest. The demand for houses, condominiums, commercial property and office space, leisure property segments is also a significant contributor to the property market luxury segment generates lucrative profits. 1.1.2 International overview International property development industry; especially luxury housing industry shows same industry conditions worldwide. The Luxury Home Council (Authority for world luxury houses based in USA) has presented lot of findings on this industry with their primary collected information. Their findings are very interesting and show some cross functional relationships towards the industry and customer behavior and trends. Professionals in the real estate industry says luxury homes are more optimistic industry and majority (around 55%) is willing to get growth in the industry. These predictions based on the trends will appear in next twelve months. Based on the Forbes magazine (USA) shown better world growth of 25% in the year 2006. This trend really affected to the luxury housing industry worldwide. But existing recession conditions shows pure hit to the luxury housing industry. People try to fulfill their basic requirements. As per the survey conducted by American Affluence research center shows richest 10% will invest in real estate industry. Survey realized that portion 49% for new constructions and 11% for pre own home market. Balance invests in land sales market. 1.1.3 Market trends in the UK Based on the UK government, housing and planning statistics there are many trends find around 22 million in year 2007 contributed for the dwellings. From this market in the England 82% are bungalows, but in the London around 43% dwellings are flats. There are some secondary information released in the year 2008 and showing many rational findings. 68% are living in their own houses. Around 18% people are social tenant and private renters are around 14%. (Source:http://www.communities.gov.uk/publications/corporate/statistics/housingplanningstatistics2009) The global economic crisis has adversely affected the UK property market In the wake of the collapse of the sub-prime mortgage market in the United States, the global financial system has changed significantly. Long-established UK financial organizations have had to change their working practices with particular focus on management and containment of further lending and exposure to higher risk activities such as property investment. As a result the UK Construction industry has suffered The UK Construction industry has been hit particularly hard as the rate of investment into property-based activity slows significantly. The appetite for new private development has reduced dramatically as the economic crisis affects the financial performance of businesses. Equally the UK banks, which are already heavily exposed to property investment, are reluctant to fund new projects. There are also significant concerns that the UK Governments spending plans for large scale public projects will be cut to help balance the books. Falling workloads are changing market behavior UK Construction workloads are currently falling at a rate faster than any time since the late 1980s. As workloads fall customers are clearly taking advantage of increased competition amongst contractors and driving prices down accordingly. Contractors margins are reducing and businesses face a fight for survival. The competitive arena is changing as contractors seek new work As the market place changes and reliable opportunities in familiar sectors dwindle, contractors are widening their interest in projects previously outside of their regular scope and size. This is changing the nature of the competitive arena and is forcing firms to re-consider their approach to marketing strategies and their existing customers. Long-term strategies must be adopted by contractors Forward predictions indicate that the downturn in workload has years, not months, to run. As such, contractors have to develop new strategies to develop their markets and protect existing customer relationships or history tells us that they may not survive. 1.1.4 Segmentation according to UK context All Taxpayers Top 10% to 1% (adults) Top 1 % to 0.1% (adults) Top 0.1 % (or the very, very rich) Number 29.5 Million 4.21 Million 421,000 42,000 Entry level for group  £5,093  £35,345  £99,727  £351,137 Mean Value for group  £24,769  £49,960  £155,832  £780,043 Average Income tax paid  £4,415  £10,550  £49,477  £274,482 Percentage of personal income tax revenue 27.6% 8.6% 4.2% (Source: http://en.wikipedia.org/wiki/Income_in_the_United_Kingdom 08/12/2009) Worth of each segment can range as follows, (lower income earners not create value to the luxury housing industry.) Source: Introduced by the researcher 1.2 Research Problem Even though number of players trying to capture or maintain, UK Luxury Housing industry has very limited opportunity of the total market. Because of niche situation it is difficult to find potential customers to sell premium houses for GBP millions. Industry rivalry has doubled this limited prospect. Because of stagnant conditions, many companies cant sell their luxury hoses and making losses due to loan interests construction cost increases. Customers will take time, check other options and need total solution for their requirement with strong confident. To build customer confident should focus on customer decision making and buying behaviour. Thereafter developers can provide perfect solutions for customers requisitions. United Kingdom context based on the http://www.emeraldinsight.com/Insight/ there are lot of possibilities can arise. Developers brand positioning promises should be supported by the quality of houses, attributes, customer service, staff responsiveness, technical services, engineering, architecture, after sales, inter departmental relationships etc. All these divisions have to set the highest standards in order to deliver what they promise. The number of customer dissatisfaction is on the increase. Sometimes the customer- developer conflict has intensified with a large number of customers unhappy with many issues such as quality of the houses, legal issues, product faultiness, after sales service, etc. The number of competitors tying to position themselves at the level of existing market leaders. A large number of luxury housing projects are being launched in London suburbs which signifies the rising competition in the niche property market. There is no truthful information based on Accurate Market research is essential for decision making implementation of the correct management process. Dont have proper understanding about market trends, opportunities and further developments in the industry. Especially house features are expecting by customers, suitable and matching price, location and place, effective promotional methods. 1.3 Research Objectives Key Objective To identify that what extent Marketing Mix impact on Customer Buying Decision of Luxury housing industry in UK. Through the research want to identify that what are the forfeiting factors will affect to the consumer buying behaviour and how major marketing elements / marketing mix affect to the buying decision making process. Will discuss major 4 elements and extended mix to gain clear understanding about Therefore, through this research will identify the â€Å"impact of marketing mix on customer behavior of Luxury housing industry.† Specific Objectives * To measure the impact on product on consumer buying behavior of Luxury housing industry. * Ensure the impact on price. * Understand the impact on location. * Quantify the impact on promotional methods. * To measure the impact on extended marketing mix (People, Process, and Physical Evidence). 1.4 Research Questions What extent Marketing Mix impact on Customer Buying Decision of Luxury housing industry in the United Kingdom? How product features (luxury house) impact on buying decision? How house design, plinth area architectural design specifications influence? How fittings, using materials additional features engineering solutions on house will impact? How Brand image impact? To what extent impact additional services (total solution package)? How impact price factor to customer buying decision? How selling price, land value, construction cost persuade? How legal stamp fee, bank loans, special discounts for cash payments, interests on delay payments convince? How payment structure encourage? How other costs involve? How location influence to buying decision? How convenience, easy access, security force? How neighborhood, community number of houses change the decision? How area recognition, name of the district, provincial council or urban council concern? How view, higher elevation, nature beauty concern? How promotional methods communication influence to buying decision? How promotional method, media selection media schedule success? How selling and marketing strategies should use? How advertising, personnel selling, direct marketing, public relation, word of mouth, sales promotions effective? How use internet promotions, event organizing and foreign promotions effectively? How extended marketing mix (People, Process, and Physical Evidence) influence to buying decision? People How sales and marketing staff, architectures, engineers, supervisors, maintenance team members, labours involve? Process How time period to build the house, bank loan arrangement, payment arrangement, realize customer requirement, legal framework, after sales service cause? Physical Evidence How company image, dress code of officers, traveling method (vehicle), equipments (laptop, etc), office location and layout, stationeries, language affect to first impression? 1.5 Theoretical Background 1.5.1 Marketing Mix Jerome McCarthy has suggested the 4Ps via major tools as product, price, place and promotions as the marketing mix. But in recent practices has introduced another basic three parts as people, proceed and physical evidence. Through controlling major four variables can any organization to achieve their objectives. These variables are currently practicing with modern trends. After McCarthys introduction Bernard Booms and Mary Bitner built an extended theory model and modernized the marketing mix and named as 7Ps. (Booms,B. and Bitner, M. 1981). * Product Philip Kotler (1988) suggest that three distinct elements should be considered as the products attributes, its benefits, and the nature of the support service. * Price More important element for some industries is the price potentially the most controllable and flexible element of the marketing mix. Price is also in many cases one of the most important elements and, together with the product as a key component of an organizations marketing strategy. (Source: D. Mercer, ‘Marketing (Blackwell, 1996) * Place / Location Neil H.Bordens clarifying the Marketing Mix is named the distribution as Place. There are lot of definitions as channel, intermediary methods, distribution and etc to the same task. The majour task is delivering goods from the manufacturer to the final end user. * Promotion Marketing mix has its own identical ‘promotions mix. The basic elements of the promotion mix are advertising, sales promotion, direct marketing, public relations and personal selling. The final outcome is determined as how to handle these tools. * People According to the Kotler, People are the most important element of any service or experience. Services are produced and consumed at same time. Services are combined with individuals who deliver the services and according to the personality, experience and personal qualities of the service provider the quality of services are altered. * Process this is another important element of the extended marketing mix. The process is determining the efficiency. Emending automated systems can increase the efficiency of processes. There are a number of perceptions of pro buying process or luxury housing. * Physical evidence this is the tangible aspect of the service. As services are intangible, people rely on tangible items to build their perception on services. In the case of luxury houses, the tangible aspect and appearance of houses play a mojor role in building customer perception. 1.5.2 Consumer behavior According to the Belch and Belch consumer behavior is â€Å" The process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires† To understand consumer behavior we need to examine how an individual interact with the marketing mix elements. According to Cohen (1991), the 4Ps should be adapted according to the psychology needs of each individual. The Psychological requirements are based on consumers own culture, attitude, learning and experience. Based on these values consumers decide whether or not to purchase. If the product or service match with their own values consumers decide to buy it. 1.6 Research Methodology Research has given priority to primary data to take impartial result through the study. Both of qualitative and quantitative techniques have being used to collect primary data from the target audience. Also has being used effective secondary sources to develop the research and to have a sophisticated output (Broadly discussed under the research methodology part). There are few methods has being applied by the researcher to get perfect solution. Survey method, interview method, internal data collections of property developers published secondary data has used as data collection method. 1.6.1 Survey Method Given the priority and research analysis based on the collected data through the survey. Questioner focused on customers who already bought luxury house. 1.6.2 Interview Method Researcher not given more priority to this method, but has added more findings through industry expert ideas. 1.6.3 Published Secondary data Internet, Industry Magazines, Government Institutions, News paper articles added more findings to the research. 1.6.4 Internal data of Property Developers Internal data collections as existing customer researches, competitor analysis, marketing and communication plans and other important and relevant data captured. 1.7 Limitations of the Study Sample size not enough For 100% accurate conclusion should cover 50% of the total market. Because of difficulties to find particular target market researcher have selected small sample size. (Limited number of people can afford for luxury house and they having busy scheduled life pattern). Limited secondary data there are no more information on luxury housing industry. Also cant find updated records through any government institute related to the housing industry and having only outdated records. Also researcher has concerned only the London and suburbs, but in some others cities other suburb areas should include to island wide result. For convenience has selected grater London and suburbs and it is difficult to based on these data to get overall picture. Didntt put more weight on other macro factors as governmental influences as regulations, legal issues economic changes. Political stability, foreign forces, employments and wages, etc. Not consider other luxury alternative can invest or spend. Through comprehensive research should pay attention on alternatives. Chapter 02 02. Literature Review 2.1 Theoretical background of Marketing Mix Meaning of the Marketing Mix The meaning of the Marketing Mix is a mixture of core factors which affecting to marketing strategies as well as consumer purchasing decision. Basic marketing mix comprises four elements as product, price, place promotion. When provide a service it should be an extended mix with people, process and physical evidence. According to McCarthy. J marketers should work with all marketing mix variables. Also he described that even change all variables it is difficult to change the product and distribution channel. Kotler, P. K. (2005). What is Marketing Mix. In P. K. Kotler, Marketing Management. Prentice Hall. Product Kotler (1988) suggest that three distinct elements need to be considered; the products attributes, its benefits, and the nature of the support service. * Product attributes are associated with the core product and include such elements as features, styling, quality, brand name, packaging, and size and color variants. * Product benefits are the elements that consumer perceive as meeting their needs. This is some time refers to as the â€Å"bundle of potential satisfactions† that the product represents. * The marketing support services comprise of all the elements that the organization provides in addition to the basic product. These typically include delivery, installation, guaranties, after sales service and reputation. (Source: Strategic Marketing Management by Richard M.S. Wilson Colin Gilligan) (Source: researcher developed based on www.wikipedia.org , 15/01/2010) Core Product this is the basic output of the product. Even you cannot touch it crates the vale to the entire product. The house example, the benefit is shelter, place to live with basic facilities. Actual product This is the tangible product of the output / physical product. As an example, it is the house with modern featured, quality construction, serenity appeal etc. Augmented Product This is the value additions can add to the particular product. Most of the time augmented value use to delight the customer. Structural warranty, customer support service from maintenance team, after sales service etc can show as examples. Price For many industries price is the potentially the most controllable and flexible element of the marketing mix. It is also in many cases one of the most important elements and, together with the product, a key component of an organizations marketing strategy. When buying a luxury house will consider selling price, easy payment structure, discount and other cost as legal stamp fee. Mercer, D. (1996). Pricing. In D. Mercer, ‘Marketing . Blackwell. Premium Price Premium pricing strategy is the best and normal payment method which is applicable to the luxury housing strategy. Location Channel of distribution comprises a set of organizations which perform all of the activities utilized to make difference in the process up to the consumption. (Bucklin Theory of Distribution method Structure, 1966). Neil H.Bordens has introduced location factor as more important variable in the Marketing Mix. Location is most crucial factor in luxury housing industry. Because of easy access, neighborhood, serenity, reputation of the area will consider according to the above facts. Promotion Another step of the 4Ps is promotion. This consists all of the tools available to the marketer for marketing communication. As with Neil H.Bordens marketing mix, effective marketing communications has its own promotions mix. Think of it like a cake mix, the fundamental ingredients are always the same. However if you vary the sum of one of the ingredients, the final outcome is different. It is the similar with promotions. The functions of the promotions mix are integrated to form a coherent campaign. * Advertising is a paid for effective communication. It is used to develop attitudes, add awareness, and transmit information in order to gain a response from the particular market. There are many advertising media as newspapers (local, national, free, trade), trade magazines and journals, television (local, national, terrestrial, satellite) cinema, outdoor advertising (such as posters, bus sides) * Personal Selling is an effective way to control personal customer relationships. The sales person acts on behalf of the organization. They tend to be well experienced in the approaches and techniques of personal selling. However sales people are too expensive and should only be used where there is a decent return on investment. For example salesmen are generally used to sell cars or home improvements where the margin is high * Sales promotion this tends to be thought of as being all promotions vary from advertising, personal selling, and public relations. As an example the BOGOF promotion, or Buy One Get One Free. Others include couponing, money-off promotions, competitions or free accessories (such as free blades for a new razor), introductory offers (such as when buy digital TV and get free installation), and so on. All sales promotion should be carefully cost and compared with the next best alternative * Public Relation This is defined as the deliberate, planned and sustained effort to be established and maintain mutual understanding between an organization as well as its publics (Institute of Public Relations). It is relatively cheaper, but certainly not cheap. Successful strategies tend to be long run and plan for all eventualities. * Direct mail Thi is very highly focused upon targeting consumers based upon a database. As with all marketing, the potential consumer is named based upon a series of attributes and similarities. Creative agencies are working with marketers to design a highly focused communication in the form of a mailing. The mail is sent out to the relevant consumers and responses are carefully monitored. For example, if you are marketing medical text books, you would be used a database of doctors surgeries as the basis of your mail shot. * Trade fair Exhibitions Such methods are very good for making new contacts and renewing old ones. Companies will individually sell much at such events. The purpose is to develop awareness and to encourage trial. They offer the opportunity for companies to meet with both the business and the consumer. Expo has recently finished in Germany with the next one planned for Japan, despite a recent decline in interest in such events. * Sponsorship this is where an organization pays to be associated with a relevant event, cause or image. Companies will sponsor to sports events such as the Olympics or Formula One. The attributes of the all event are then associated with the sponsoring organization. Gilligan, R. M. (1995). Strategic Marketing Management. In R. M. Gilligan, Strategic Marketing Management. Business Economics People People are the more important element of any service or experience. Services tend to be produced and consumed at the same time, and aspects of the customer experience are options to meet the individual needs of the person consuming it. Most of us can think of a condition where the personal service offered by individuals has made or tainted a tour, vacation or restaurant food. Remember, people buy from people that they more like, so the attitude, skills and appearance of all staff need to be first class. Here are some ways in ways of people add value to an experience, as part of the marketing mix training, personal selling and customer service. Eg: Marketing staff, architect, engineers and financial officers will participate to buying process of luxury housing. Process Process is another constituent of the extended marketing mix, or 7Ps.There are a of perceptions of the concept of process within the big business and marketing literature. Some see processes as a means to attain an outcome, for example to achieve 30% market share company equipment a marketing planning process. One more view is that marketing has a number of procedures that integrate together to create an in general marketing process Physical Evidence This is the material fraction of a service. Strictly speaking there are no corporeal attributes to a service, so a customer tends to rely on fabric cues. There are many examples of physical evidence, including Packaging, Internet/web pages, Paperwork (such as invoices, tickets and dispatch notes), Brochures, Furnishings, Signage (such as those on aircraft and vehicles), Uniforms, Business cards, The building itself (such as prestigious offices or scenic headquarters) and etc. www.marketingteacher.com. (2010, January 12). lesson_marketing_mix. Retrieved from www.marketingteacher.com: http://www.marketingteacher.com/Lessons/lesson_marketing_mix.htm 2.2 Theoretical background of the Consumer behavior Consumer behavior is the findings of how people buy, what they buy, when they buy and why they buy. It blends factors from psychology, sociology, psychology, anthropology and economics. It attempts to realize the buyer decision making process, both individually and in groups. It examines characteristics of individual consumers such as demographics, psychographics, and behavioral variables in an effort to understand peoples wants. It also tries to assess affect on the consumer from groups such as family, friends, reference groups, and society in general. Belch and Belch defined consumer behavior as â€Å"The process and activities people work in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to make their needs and desires†. Consumer decision making process Consumer decision making process is the best as well as crucial factor to change and influence to the buying decision. Number of philosophers had been introduced their own idea about the buying decision process. But all of them accepted the normal buying decision process. Consumer decision making process can shows as following model. With few changes in this model can apply in to luxury house buying decision process. Wikipedia-encyclopedia explains consumer decision making process according to number of researches and consumer behavior books. This common process can identify in each buying decision (consumer). In organizational buying behavior will be change the process with few rational approaches). In luxury housing industry also can apply normal buying process. But customers will be more rational than other buying products as FMCG or low valued product or service. Standard buying process will explain that to what extent it will affecting to the buying decision making. Stage Brief description Problem Recognition The consumer perceives a need and normally motivated to solve the problem. Information Search The consumer searches for data required to make a purchase decision Perception Alternative Evaluation The consumer comparing various brands and products Attitude formation Purchase Decision The consumer decides which brand should purchase Integration Post-purchase Evaluation The consumer is evaluates their purchase decision Learning Howard, J. S. (1968). Theory of Buyer Behavior. In J. S. Source: Howard, Theory of Buyer Behavior. J. Wiley Sons, New York, NY. * Problem recognition Problem recognition shows when there is a difference between ones desired state and ones actual state. Consumers are form to address this discrepancy and therefore they commence the buying process. Sources of problem recognition exists: o An item is out of the stock o Dissatisfaction with a existing product or service o Consumer needs wants o Related products purchases o Marketer-induced o New products The relevant internal psychological activity that is associated with problem identification is motivation. A motive is a element that compels action. Belch and Belch (2007) give an explanation of motivation based on Maslows hierarchy of needs Freuds psychoanalytic theory. * Information Search Once the consumer has realized a problem, they search for information on products and services that can solve that problem. Belch and Belch (2007) introduced that consumers undertake both an internal (memory) and an external search. Sources of datainclude: o Personal sources o Commercial sources o Public sources o Personal experience The correct internal psychological process that is associated with information search is perception. Perception is recognized as the process by which an individual receives, selects, organizes, and interprets information to develop a meaningful picture of the world The selective perception process step Description Selective exposure consumers choose which promotional messages they will expose themselves to. Selective action consumers select which promotional messages they will put attention to Selective comprehension consumer communicate messages in line with their beliefs, attitudes, motives and experiences Selective retention clients remember messages that are more meaningful or important to them * Alternative Evaluation At this time the consumer compares the existing brands and products that are in their evoked set. How can the marketing organization develop the likelihood that their brand is part of the consumers evoked (consideration) set? Consumers find alternatives in terms of the functional and psychological benefits that they offer. The marketing organization should understand what benefits consumers are seeking and therefore which attributes are most significant in terms of making a decision. The relevant internal psychological process that is merged with the alternative evaluation step is attitude formation. Note that attitudes are learned predispositions in an object. Attitudes comprise both inner cognitive and affective elements that is both what you think and how you feel the something. The multi-attribute attitude model shows how consumers evaluate alternatives on a range of attributes. Belch and Belch (2007) identify a number of ways that can be used to influence the process (attitude change strategies). * Purchase Decision Once the alternatives have been analyzed, the consumer is ready to make a purchase decision. Sometimes purchase intention does not show in an actual purchase. The marketing organization must give the consumer to act on their purchase intention. The provision of credit or payment terms may motivate purchase, or a sales promotion such as the opportunity to get a premium or enter a competition may provide an incentive to buy now. The relevant internal psychological process that is goes with purchase decision is integration. * Post Purchase Evaluation Once the consumer has bought and used the product, they will eva

Villainous Iago of Shakespeares Othello Essay -- Othello essays

Villainous Iago of Othello  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   Who can compare in depth of evil to the villainous Iago in William Shakespeare’s tragic drama Othello? His villainy is incomparably destructive on all of those around him.    Iago’s very language reveals the level at which his evil mind works. Francis Ferguson in â€Å"Two Worldviews Echo Each Other† describes the types of base, loathsome imagery used by the antagonist Iago when he â€Å"slips his mask aside† while awakening Brabantio:    Iago is letting loose the wicked passion inside him, as he does from time to time throughout the play, when he slips his mask aside. At such moments he always resorts to this imagery of money-bags, treachery, and animal lust and violence. So he expresses his own faithless, envious spirit, and, by the same token, his vision of the populous city of Venice – Iago’s â€Å"world,† as it has been called. . . .(132)    Iago is the â€Å"perfect† bad guy in the sense that his type is just what the audience of 400 years ago expected. Louis B. Wright and Virginia A. LaMar in â€Å"The Engaging Qualities of Othello† comment on how the character of Iago is the wholly expected type of villain for an Elizabethan audience:      Iago at once captures the attention of the spectator. He is the personification of the villain that Elizabethans had come to expect from Italian short stories and from Machiavellian commentary. Villains of this type, as well as those of domestic origin, had long been popular on the stage. From the days of the mystery and morality plays, the characters personifying evil invariably had gripped the attention of audiences, for iniquity always stirs more popular excitement than virtue. (127)    First of all, Iago’s very words paint him for ... ...racter Revealed Through Dialogue.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Literature. N. p.: Random House, 1986.    Ferguson, Francis. â€Å"Two Worldviews Echo Each Other.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Shakespeare: The Pattern in His Carpet. N.p.: n.p., 1970.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.    Wright, Louis B. and Virginia A. LaMar. â€Å"The Engaging Qualities of Othello.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957.      

Patrick Henry Essay

What do you think started the spark for the American Revolution? In the state of Virginia where all the great minds of the time met. Our forefathers where at a convention when a speaker of the name Patrick Henry speaks to the great patriots about what they should do about the war against Great Britain. The audience was full of patriots just like Henry that would die for their country in a heartbeat if it was needed to save their freedom and liberty. In a way to persuade the members of the Virginia convention to go to war with Britain Henry uses logical and emotional appeals. Why do you think Henry begins his speech with the statement â€Å"Mr. President: No man thinks more highly than I do of the patriotism, as well as abilities of the very worthy gentlemen who have just addressed the house. But different men often see the same subject in different lights† (101). Here, Patrick Henry is showing that he is true patriot just like the patriots that are opposing the same views. This could be regarded as a concession to the opposing view that patriotism is important, but also a rejection to the opposing side who may say that only those who are not patriots would fight the British. He is also show respect for those who hold opposite views that he has. The time that the speech took place was when the revolution was coming for the Americans. They knew that war was coming so Henry uses emotional appeal to the convention so that he can get there side on to go to war instead of waiting around and Henry says â€Å"Their changing may be hear on the plains of Boston! The war is inevitable and let it come I repeat, sir, let it come† (103). Henry is showing emotional appeal by wanting war to come so they can fight for their freedom. As a patriot he wants what is best for his country and he knows that war is coming. He embraces the war by telling the convention let it come because why wait for a war to happen and for their future generations to fight the war for them when it at their door step and as patriots they need react now or never. The Britain’s are the world power and they controlled the colonies, and the patriots of the 13 original colonies wanted the freedom now, but they were told they are weak. Henry states this to get the hopes up of his fellow patriots. â€Å"They tell us that we are weak- unable to cope with formidable an adversary but when be strong it will be next month or next year† (102). He raises the hopes using emotional appeal that they will the war easily because they are patriots and patriots stand up in what they believe in that they needed to be free from Britain’s Kings, taxes and rules so they could to become stronger. By using emotional and logical appeals Patrick Henry speech to the Virginia Convention he persuades them to go to war with Great Britain. He does this by making then patriots think about going to war for good reason. He also uses emotional appeals to get on the Convention side in the speech which influence their decision made by the forefathers. If not for this speech we could have all still been ruled by Great Britain.

Current LSAT Score Percentiles

Have even more LSAT score questions? Here are the LSAT Score FAQs - with answers! Â   If youve gotten your LSAT score report back, you may have noticed that under the LSAT Score Data section, theres a percentile ranking based on your score. Many people have no idea what this little number really means! If youre one of them, heres your LSAT score percentile explanation, along with a chart delineating each of the score percentiles based on testers from June 2010 – February 2013. Why Should I Care About My LSAT Score Percentile? Yes, how well youve fared on the LSAT compared to others whove taken the test during your administration isnt the only thing you should be concerned about. In fact, your LSAT score is just one of many things that will be evaluated to make admissions decisions about you. Things like the following attributes listed by LSAC are also considered: Undergraduate GPAUndergraduate course of studyGraduate work, if anyCollege attendedImprovement in grades and grade distributionCollege curricular and extracurricular activitiesEthnic/racial background LSAT Scores By Gender and Ethnicity Individual character and personalityLetters of recommendation/evaluationsWriting skillsPersonal statement or essayWork experience or other postundergraduate experiencesCommunity activitiesMotivation to study and reasons for deciding to study lawState of residencyObstacles that have been overcomePast accomplishments and leadershipAnything else that stands out in an application However, your LSAT score is a means with which to compare you to other students on a very similar scale. Everything else about you is unique! Your LSAT score, within a certain degree of statistical reliability, can be counted on to provide an unbiased look at how you perform on logical, analytical, and reading comprehension questions. Whats a good LSAT score for some of the top schools in the country? LSAT Score Percentiles Explanation When you receive your LSAT score report (they usually come about three weeks after youve tested via email if you have an LSAC.org account and four weeks via snail mail if you dont), then youll see a section called your LSAT Score Data section. In this section, youll see information for every time youve sat for the LSAT in the past five years. Your LSAT scores, your score percentile ranks, the dates youve taken the LSAT, and your LSAT score bands, which are simply the ranges in which you scored, will be reported for every one of your test dates. If youve taken the LSAT more than once, youll see an average LSAT score reported based on every one of your performances, too. Lets say that the percentile rank listed for the test you took in June was an 83%. Your score was a 161. That percentage means that you scored higher than 83% of the test-takers who sat for the June test. Another way of looking at it is that youre in the top 17% of testers for that administration. LSAT Score Percentile Chart for June 2010 – February 2013 Below, youll find the average score percentiles for every tester who took the LSAT between the dates listed above. Its helpful to compare your current LSAT score report to this list to see how you fit into a larger pool of testers. The scaled score is listed to the left and the percentile score is listed to the right. 180: 99.9%179: 99.9%178: 99.9%177: 99.8%176: 99.7%175: 99.5%174: 99.3%173: 99.0%172: 98.6%171: 98.2%170: 97.4%169: 96.6%168: 95.8%167: 94.5%166: 93.2%165: 91.5%164: 89.9%163: 87.7%162: 85.3%161: 83.0%160: 80.3%159: 77.2%158: 73.7%157: 70.8%156: 66.9%155: 63.4%154: 60.2%153: 56.0%152: 51.6%151: 47.8%150: 44.4%149: 40.3%148: 36.8%147: 33.5%146: 30.0%145: 26.7%144: 23.7%143: 20.5%142: 18.1%141: 15.8%140: 13.4%139: 11.6%138: 9.7%137: 8.5%136: 6.9%135: 5.9%134: 4.8%133: 3.9%132: 3.2%131: 2.6%130: 2.1%129: 1.7%128: 1.3%127: 1.1%126: 0.8%125: 0.7%124: 0.5%123: 0.4%122: 0.3%121: 0.3%120: 0.0%